Mark D. Carlson is a Marketing and Sales Strategist with over 20 years experience conquering revenue and growth goals in a rapidly evolving travel marketplace. Daily hands-on work with print production, web design, social media marketing, S.E.O. and P.P.C marketing, Google Analytics and CRM’s. Conceptualizes, develops, and delivers advertising solutions and media strategies that exceed client expectations while increasing engagement and sales year-over-year. Established track-record for directing full-scale marketing departments while managing high-functioning creative professionals. Builds strategic partnerships with executives and key stakeholders and offers valuable recommendations capable of influencing critical business decisions. Manages all aspects of the sales funnel and sales team as well as managing relationships with travel agents and clients.
- Expert at establishing and overseeing in-house Sales & Marketing programs, with specific talents in digital marketing (including web design), social media management, CRM strategies and advertising.
- Sourced and directed high performing teams, vendors, and contracted professionals to deliver quality marketing materials, often exceeding client expectations.
- Over ten (10) years’ sales experience participating in local and national tradeshows, with success increasing on-site bookings and revenue by 50% from previous years (2018-2020).
- Specializes in leading Sales and Marketing efforts for travel companies, with advanced knowledge in developing strategies and detailed print & digital marketing plans for clients, tour operators and travel agents.