Billfish Creative Provides Sales & Marketing Services
for the Travel and Outdoor Industry.
Billfish Creative is a leading Sales and Marketing services company with close ties to the travel industry and outdoor sporting marketplace.
Billfish currently works with Crocodile Bay Resort, Tradewind Voyages, Discover The World Travel and Tropic Star Lodge.
Billfish Creative was founded in 2014 and features sales representation, branding, creative design and copywriting as well as digital marketing services and public relations. We provide sales strategies, marketing plans and programs for all your digital marketing needs including email, paid media, social media and conversion rate optimization. We also represent clients at trade shows, meetings and conventions.
We excel in promoting your company to the best travel agents, consortiums and tour operators in the marketplace. Billfish Creative caters to your sales needs in order to keep bookings up and costs down.
Billfish Creative was contracted by Tropic Star Lodge in Panama in 2014 to direct their Marketing needs. During our contract with Tropic Star Lodge, Billfish Creative directed all aspects of the Marketing division for the resort, providing a strategic vision that maximized customer engagement and revenue growth.
Billfish Creative supervised teams of creative professionals, primarily through partnerships with freelance designers and agencies, requiring contract negotiation abilities. We prioritized multiple deadlines for projects and key tasks, leveraging highly focused marketing plans and skills in project management.
We redefined strategies and expectations between various business units (Sales, Business, Operations, etc.) to support campaigns and corporate goals.
Billfish Creative’s Key Contributions for Tropic Star Lodge
- Lead all marketing programs, with a primary focus in digital marketing (SEO, PPC, E-mail, multiple websites, social media, etc.), digital and print advertisements, online marketing, public relations, photography/film, copywriting, broadcast ads, and printed brochures and sales collateral.
- Delivered 30% growth in marketing engagement and conversions YOY after developing an integrated marketing strategy to support corporate business goals and brand awareness.
- Increased annual revenue by 41% over three years, through high-quality content creation, CRM strategies, sales efforts, market reach expansion, and the development of group and incentive travel programs.
- Nurtured relationships with industry leaders, tourist authorities, sports fishing organizations, and airlines on successful and profitable co-marketing projects.
